As we developed our new run sock product line, Farm To Feet wanted to continue our trend of naming our socks after communities. Hence the Roanoke running socks and our partnership with Roanoke Outside.
As we began to develop our relationship with Roanoke Outside, the most logical event to get behind was the Blue Ridge Marathon – held every April in the Star City. Deemed “America’s Toughest Road Marathon”, the course starts in downtown Roanoke and climbs to the top of Mill Mountain and Roanoke Mountain along sections of the Blue Ridge Parkway for a total elevation change of 7,430 feet. For those seeking a less daunting race course, the event also hosts a half-marathon and 10K.
The Roanoke, named for the marathon’s host city, is an ultra light running sock with a flat-knit frictionless bottom. also in the run product line is the Asheville, which is a similar sock, but with half density cushioning under the foot. The socks are designed with airflow channels over the instep and venting panels on the sides and rear for improved breathability. Both socks are offered in low and quarter-crew heights and available in men’s and women’s styles. The Roanoke retails for $14.00 and the Asheville retails for $15.00. To review the styles click here for men and here for women.
Rounding out the collection is the over the calf Blue Ridge, which features graduated compression. It has a targeted compression of 17.5 mmHg starting at the ankle and decreases up through the calf, to assist blood flow and reduce muscle vibration for enhanced performance and recovery. The 16” tall Blue Ridge with Friction-Free technology has half density cushioning underfoot for additional comfort. The Blue Ridge sells for $30.00. Click here to see more details.
Blue Ridge Marathon
The 2015 marathon is set for April 18th – for those interested in registering for the marathon there is still time for this year’s race. All runners will receive a pair of the new Roanoke run sock as part of their race packet. In addition to the race, Roanoke Outside will be hosting an expo throughout the day, which will conclude with a concert headlining Big Head Todd & the Monsters.
Click here for more information on the marathon.